About
Independent soccer coverage, built from the ground up.
The Mission
Jimenez Media Group was founded on a simple belief. The beautiful game deserves coverage that goes beyond the scoreline. Every match has a story, a tactical battle, a breakout performance, a moment of individual brilliance, and those stories deserve to be told and photographed with care.
As an independent outlet, we answer to the game and its fans. No corporate agenda, no filler content. Just honest, on the ground reporting from the sidelines of MLS, MLS Next Pro, USL, and the UPSL.
Daniel Jimenez
Founder & Lead Journalist
Daniel Jimenez is a Bay Area-based sports journalist and photographer with a lifelong passion for soccer. What started as a personal project attending matches, and shooting from the sidelines, grew into Jimenez Media Group, a full independent media operation. Daniel Jimenez also works with florenza press
Daniel covers the full pyramid of American soccer, from the high-stakes atmosphere of MLS stadiums to the raw, community driven energy of UPSL pitches. His photography and reporting have captured 50+ of matches across the bay area.
Daniel for the past 5 months has been working with florenza press, in MLS and upsl matches.
Daniel Jimenez
Founder & Lead Journalist
What We Stand For
Independence
No sponsors dictate our coverage. We go where the story is and report what we see.
Access
Press pass in hand, camera ready. We cover matches from the sidelines, not the couch.
The Full Pyramid
From MLS to UPSL, every level of the game gets the same attention and respect.
Visual Storytelling
Photography isn't an afterthought — it's half the story. Every gallery is crafted with intent.
Follow the Coverage
New match reports, galleries, and features published regularly throughout the season.
Read the Articles